Fried Chicken and Marketing

Hey there! I recently had an interesting experience visiting Claudia Sanders, the widow of the iconic Colonel Sanders, and it led to some eye-opening insights about marketing and business. Here's a quick rundown of what I learned:

• Colonel Sanders' Journey: Delving into the story of Colonel Sanders, I discovered that his fried chicken business didn't take off until he was in his 40s or 50s. It's a powerful reminder that success often takes time and persistence.

• The Power of Being Loud in Marketing: Even if you're not a fan of fried chicken, like me, there's something intriguing about the marketing strategy behind it. The podcast discussed the idea that "whoever is the loudest wins," citing the success of Kentucky Fried Chicken. My husband even claimed that Claudia Sanders' chicken might be better than the famous KFC!

• The Importance of Unique Positioning: Claudia Sanders' restaurant was described as a buffet in an old mansion, offering a unique and unexpected experience. It got me thinking about the significance of positioning in business—standing out in a crowd can make a huge difference.

• Impactful Presence in Your Niche: The podcast emphasized that being the best or the only one in the market isn't always necessary. What matters is serving your clients well and presenting your offerings in a unique way. The suggestion to be "loud" within your own ecosystem resonated with me as a powerful approach for making an impact.

• Gratitude and Passion in Business: Reflecting on the experience, I felt grateful for the opportunities to pursue my passions. It's a reminder for all of us, whether in business or not, to find fulfillment in what we do and appreciate the journey.

In conclusion, Claudia Sanders' story taught me that success is about more than being the best—it's about being unique, making noise, and serving your audience well. Whether you're a fried chicken aficionado or a fellow marketer, there's something valuable to be learned from Claudia Sanders' impactful journey in the business world.