How Does Amazon Calculate Which Books Are Bestselling Books?

I'm thrilled to share some exciting news from my recent journey with Amazon ads. In a recent video, I celebrated crossing the $100,000 mark in book sales—a testament to the power of strategic advertising on the platform. But that's not all; I want to dive into the nitty-gritty of Amazon's bestseller ranking system and how you can leverage it to propel your book to success.

1. Milestone Achieved: Imagine the joy of hitting a milestone—$100,000 in book sales through Amazon ads! In just 16 months of running ads, I garnered a whopping 18 million impressions, treating each one as a free billboard on Amazon's ad platform.

2. Decoding Amazon's Bestseller Rank System: Ever wondered how Amazon determines bestseller status? It's all about subcategories! With over 1.5 million books published annually, achieving bestseller status might seem daunting. But fear not, Amazon breaks it down by subcategories, making it a more achievable goal.

3. Timing is Everything: Here's a nugget of wisdom—Amazon updates bestseller status hourly (possibly even sooner!). Harness the power of this window by rallying your email lists and friends to boost your book's sales during these crucial updates.

4. The Orange Tag Advantage: Picture this: your book adorned with the coveted "number one bestseller" orange tag on its Amazon listing page. This tag not only adds credibility but also enhances visibility, ultimately leading to increased customer trust and, of course, more sales. I've experienced this firsthand, with one of my books propelling me to an $11,000 sales month.

5. Subcategories and Niching Down: Cracking the bestseller code involves understanding Amazon's emphasis on subcategories. Niche down, focus on specific genres, and tailor your approach. Amazon might not shout about every new subcategory, but staying informed is key.

In your author journey, don't shy away from setting the goal of achieving bestseller status. Amazon's subcategory system is your friend, and with strategic timing and a niche approach, you too can enjoy the sweet taste of success. Thanks for joining me on this adventure—I can't wait to see your book sporting that orange bestseller tag on Amazon!