Jenny's Blog How Many Copies Do You Need to Sell to Get the #1 Bestseller Tag?

How Many Copies Do You Need to Sell to Get the #1 Bestseller Tag?

12/15/2023


I'm diving into the secrets of achieving that coveted Amazon bestseller tag. Having tread the publishing waters on Amazon for 16 months, I'm thrilled to share some valuable insights with you.

In a recent video, we explored the fascinating world of Amazon's subcategories and how they play a role in determining best-selling ranks. Today, let's tackle a burning question: How many copies do you really need to sell to claim that #1 Bestseller title?

Here's the scoop:

1. Niching Down for the Win:

  • Ever heard the phrase "niching down"? It's a game-changer. By focusing on a specific subcategory, you're not battling against the 15 million books on Amazon. Instead, you're honing in on your niche, giving you a real shot at the top spot.

2. Two to Five Sales Magic:

  • Believe it or not, in certain low-competition subcategories, you can hit bestseller status with just two to five sales. Imagine the possibilities! Invest time in savvy keyword research to pinpoint these golden opportunities.

3. Demand vs. Competition:

  • Low competition doesn't mean low demand. Amazon boasts over half a million daily book sales and is responsible for 40% of all U.S. book sales annually. It's a massive market waiting to be tapped.

4. Know Your Battlefield:

  • Don't rush into popular categories without sizing up the competition. Consider factors like existing books, reviews, and keyword saturation. It's not about blindly competing but strategically positioning yourself.

5. Craft, Don't Copy:

  • My golden rule? Don't copy; create. Instead of mimicking successful books in saturated markets, build something complementary and unique. It's about iteration, inspiration, and standing out from the crowd.

Remember, there are tools like BookBeam and Publisher Rocket that can guide you on the number of books needed to clinch that #1 spot in a category.

In closing, finding those low-competition subcategories is like striking gold. It takes effort, but once you crack it open, success is yours. So, fellow wordsmiths, embrace the journey, and let's make those bestseller dreams a reality!


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