How To Understand The Basics Of Scaling A Campaign On Amazon Ads For KDP

I'm discussing the success of my Amazon Ads campaign for KDP, which has remained profitable since its launch in February.

I emphasize the importance of monitoring the click-through rate (CTR) and adjusting ad copy if it drops below 1%.

The critical role of the Advertising Cost of Sales (ACoS) in determining profitability is highlighted, and I advise selecting a book with strong profit margins for scaling.

I also mention the "lottery ads strategy" for identifying books with scaling potential and explain the different targeting categories within Amazon Ads.