Should You Add New Books to Existing Ad Groups (Amazon Advertising)

I want to delve into a crucial aspect of Amazon Advertising that many authors grapple with – whether to add new books to existing ad groups. In a recent client interaction, we explored this dilemma, and I'm here to share some insights that might help you make informed decisions for your own book campaigns.

My Experience and Client Insights: I recently worked with a client who had enlisted the help of a freelancer on Fiverr to generate thousands of keywords. Navigating through this extensive list was overwhelming, prompting us to ponder the question: Should new books be integrated into these existing campaigns? As creators, we often possess unique insights into our books and audience, having been involved in every stage of the creation process.

The Impact of Mixing Data: Adding a new book to an established ad group introduces the challenge of mixing data. Consider whether this benefits your campaign, especially when you've already run ads for a certain period. I use a cooking analogy, comparing keywords to recipes – mixing unrelated data can be as tricky as combining different ingredients in a beloved recipe.

Personal Approach to Scaling Books: Drawing from my experience of reaching 17 million views, spending $14,927 on ads, and achieving nearly six figures in sales over 16 months, I've developed a preference for scaling books individually. I advocate for optimizing each book separately to avoid the complexities of sifting through mixed data. I even share a strategy I developed – the "blocked book ad strategy" – born out of a challenging situation with a blocked book.

Conclusion and Channel Information: In conclusion, my goal is to help fellow authors navigate the nuances of Amazon Advertising. I encourage you to prioritize optimizing books individually to streamline your campaigns and achieve better results. If you have questions or want more insights, feel free to drop a comment.

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Remember, success in Amazon advertising is a journey, not an overnight feat. I started with $47, reinvesting profits to grow this income stream. Wishing you all a fantastic day of successful advertising endeavors!