When to Turn Off Amazon Ads (My Simple Framework)

I'm excited to spill the beans on my journey into the world of Amazon ads and the game-changing strategy that turned the tide for me – the 3 7 10 method. 

Getting to Know Me: I'm Jenny Hansen Lane, a digital marketer, course creator, and author who ventured into the realm of Amazon ads about 16 months ago. Starting with Kindle Direct Publishing, I managed to cross the sixty-two thousand dollar mark in just 515 days. It's been a rollercoaster ride, and today, I'm here to share what I've learned about the million-dollar question – when to turn off Amazon ads.

Introducing the 3 7 10 Method: Ever found yourself staring into the abyss of your pantry, wondering what to cook with the groceries you just bought? That's how I felt about answering the question of how long to run ads. And that's where the 3 7 10 method came to the rescue. It's simple yet effective – check your ads every three days, extend to seven and ten days if needed, and even up to 30 days for a comprehensive analysis. This method ensures you're not making knee-jerk reactions based on one day's performance.

Navigating the Ad Optimization Maze: Let's be real – turning off an ad based on a single day is like putting all your groceries back because you can't decide what to make for dinner. It's a big no-no. Ad optimization is complex, and that's why I offer personalized coaching. We delve into avoiding oversaturated markets and building a robust keyword foundation for successful campaigns.

Unveiling the Power of 3 7 10: The 3 7 10 method isn't just a catchy phrase; it's a framework to avoid overspending, track successful strategies, and scale effectively. In my coaching program, the "Bids and Budget Add Momentum Playbook," I share over 20 strategies that have helped me optimize my Amazon ads. It's not just about running ads; it's about running them smartly.

Understanding the Time Frame: Amazon is personal – they know us better than we know ourselves. So, I give the algorithm time to find my audience. Comparing it to my experience with Facebook ads, where checking every hour was the norm, Amazon's pay-per-click model allows for more control. I wait a minimum of three days for attribution, ensuring informed decisions without jeopardizing financial stability.

Conclusion: So, here's my story, my method, and the lessons I've learned along the way. If you're navigating the Amazon ad landscape, don't turn off that ad based on a whim. Dive into the 3 7 10 method, give it time, and watch your campaigns soar. If you have questions or thoughts, drop them in the comments – let's learn and optimize together. And hey, if you're looking to take your Amazon ad game to the next level, check out my coaching program. It might just be the missing piece in your success puzzle. Until next time, happy optimizing!